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Local PR Legends: Storytelling, Leadership & Lessons Learned

May 24 @ 4:30 pm - 5:30 pm

Everyone Has A Story Concept word written under torn paper.

Whether you’ve been around Spokane for a long time or not, you’ve likely heard the names of our distinguished panelists – especially if you work in the world of public relations! For several decades, these wonderful communicators have worked to put Spokane on the map. They’ve managed dozens of crisis management plans, told fascinating stories and mentored dozens of up-and-coming PR professionals with patience and wisdom.

Whether it was working in the world of healthcare, education, government, or manufacturing… or co-founding a full-service public relations agency with hundreds of local, regional, and national clients, these fantastic PR professionals set the bar high in our community.

We invite you to join the Greater Spokane PRSA Chapter for an insightful discussion with this panel of seasoned PR professionals from some of Spokane’s most well-known businesses on Tuesday, May 24.

Our interactive panel discussion and Q&A will highlight the careers of these impressive local PR legends and give them a chance to share some of the wisdom they’ve gained from life, the practice of public relations and for some, the reflections that come with retirement.

Featured Panelists:

  • Susan Ashe, Executive Director of the Health Sciences & Services Authority, formerly of the City of Spokane Mayor’s Office & Kaiser Aluminum
  • Maggie Crabtree, APR, MSC, retired Adjunct Professor, formerly of Empire Health Services, Shriner’s Hospital, Camp Fire Inland Northwest
  • Cher Desautel, retired Co-founder of Desautel-Hege Communications
  • Jim Desautel, retired Co-founder of Desautel-Hege Communications
  • Dale Goodwin, Communications Manager, Marketing & Communications – Gonzaga University – Member of the GU Board of Regents
  • Marilyn Thordarson – retired Director of Public Relations – Sacred Heart Medical Center

Moderated by Julie Holland, Director of Public Relations & Communications, Kalispel Tribal Economic Authority/Northern Quest Resort & Casino


May 24
4:30 pm - 5:30 pm


Spokane Convention Center