Everyone has a story. Join us for this three-part workshop as we dive into the importance of composing, understanding, and sharing that story for internal and external audiences. Together, we will explore how leaders can use their own story to increase their authenticity, discover how behavioral and communication styles can affect your messages, and learn how to share your story to bring people together and drive change.

  • What’s your story? Presented by Dr. Joe Albert, Ph.D., Former Chair and Assistant Professor, Gonzaga University Masters in Organizational Leadership Program
  • How do you relate to others, and how do they relate to you? Presented by Michael Stolp, Vice President of Customer Insights, Northwest Farm Credit Services
  • Putting it to work. Presented by Sharelynn Moore, Vice President Global Marketing and Public Affairs, Itron, Inc.

Tuesday, April 19
7:30 – 8:00 a.m. Check-in and Networking
8:00 – 11:30 a.m. Workshop
Northwest Museum of Arts + Culture
2316 West 1st Avenue
Spokane, WA 99201

Cost: $45 PRSA members; $55 non-members
$10 for PRSSA students; $15 for non-PRSSA students
Continental breakfast provided

Register here to join us!

Dr. Joe Albert
What’s your story?
“Civilizations have existed without the wheel, but no society has ever existed without story.” What this tells us is that stories permeate virtually every dimension of our existence. Dr. Joe Albert’s leadership lesson will focus on the kind of leadership that is demanded by the current world situation: Leaders who lead from their real selves. He’ll also explore how leaders can use their own story to increase their authenticity.
About Dr. Albert

As the former Chair and Assistant Professor in the Masters in Organizational Leadership Program at Gonzaga University, Joe has an extended background in leadership studies. He is a co-founder of the Comprehensive Leadership Program (CLP), and currently serves as director of the Renaissance Center for Leadership at Gonzaga University. He holds a Ph.D. in leadership, a Master’s degree in counseling psychology, and two undergraduate degrees in business management. In addition to teaching, Joe provides training and consulting services to organizations in a number of areas including: leadership in organizations, psychological issues of leadership, understanding organizations, organizational change, motivation and empowerment.

Michael Stolp
How do you relate to others, and how do they relate to you?
Behind every story is a personality with a behavioral and communication style. In the second leadership lesson of the morning, Michael Stolp will talk about the DiSC behavioral assessment. You won’t need to have taken the assessment to get value from this lesson (although it is available here for $39.95). Just learning about the characteristics of the four styles – Dominance, Influence, Steadiness and Conscientiousness – and how they relate to each other and among themselves will help you with professional development, communication, conflict management, team building and more.

About Michael
Michael is the Vice President of Customer Insights at Northwest Farm Credit Services, leading the company’s market and industry research, customer programming and consulting services. As a family business consultant, Michael helps businesses strengthen communication, enhance management and business planning, develop successors and transition assets. He speaks frequently on the topic of leadership and communication using the DiSC assessment. Michael is a member of the Family Firm Institute and the American Society for Agricultural Consultants, a faculty member of The Executive Program for Agricultural Producers (TEPAP), and holds a Certificate in Family Business Advising.

Sharelynn Moore
Putting it to work.
Once you’ve learned the basics of crafting and relating your story, how do you take it to the next level? How do you use it to bring people together and drive change? How do you live your brand, and extend your promise into the community… whatever that “community” is? Sharelynn Moore will draw from her experiences and her passion for leadership to help you put it together and put it to work.

About Sharelynn
As part of the Itron management team, Sharelynn is a passionate marketing and communications strategist with 20 years of progressive experience in the energy, water, and tech sectors. She loves building high performing teams, inventing new ways of doing things, and identifying new market opportunities. She also believes you brand from the inside out. With strong intuition and a knack for translating technical details and internal jargon into messaging that resonates, she makes change happen.

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